Website Production Ready Toolkit
Most websites launch missing critical items that quietly kill rankings, conversions, and trust. This toolkit covers everything from user profiling and color psychology to schema markup and Core Web Vitals, with an impact score on every item so you know exactly what to fix first.
What's Inside
49 checklist items across 9 sections, each with an impact score (1-10)
Expert explanation of the WHY behind every item, not just what to do
Tool recommendation per item so you know exactly what to use
Before/after examples for the non-obvious items (robots.txt, OG images, LCP)
Copy-paste JSON-LD templates for Organization, Article, and Product schemas
Color psychology table: which palette to pick based on your audience
Site score calculator out of 365 with priority ranking system
Client-facing version written in plain English, ready to send
2026 updates: INP replaces FID, FAQPage schema restrictions, AI visibility via schema
A Taste of What's Inside
A few techniques from the PDF, 12 pages:
Before picking a single color or font, define who lands on the page. A B2B SaaS targeting CTOs needs to feel different from a local bakery. Get this wrong and every downstream decision compounds the mistake.
FAQPage schema is restricted to government and health sites as of 2025. Most agencies still use it and wonder why their rich results disappeared. Remove it if you have it.
Preload your hero image with <link rel='preload' as='image'> in the document head. This single change drops LCP by 300-800ms on most sites.
Who This Is For
Frequently Asked Questions
Is this just another generic checklist?
No. Every item has an impact score (1-10), a tool recommendation, and an expert explanation of why it matters. Several items include before/after examples showing exactly what wrong looks like vs correct.
What format is the download?
PDF, 12 pages. Designed to be printed or kept open alongside your work. Optimized for A4 at full resolution.
Is this up to date for 2026?
Yes. Covers INP (which replaced FID as a Core Web Vital in March 2024), the 2025 FAQPage schema restrictions, and how schema markup now affects AI Overview visibility.
Can I use this for client projects?
Yes. The toolkit includes a client-facing version written in plain English with no jargon, ready to send to clients to justify your recommendations.
What is the scoring system?
Each item has an impact score from 1 to 10. The maximum total score is 365. You tally your score as you work through the checklist and compare against four rating tiers: launch-ready (90%+), strong (75-89%), decent but gaps (60-74%), and not ready (below 60%).