Basic Information What are you building? Select project type Website Mobile App Web Application Dashboard/Admin Panel Landing Page Redesign Existing Project Other
What problem does this solve for your users?
Brand & Feeling If your brand was a person, how would you describe them? *
Choose 3-5 words that describe your brand
How should people feel when they use your product?
What colors come to mind for your brand?
Do you have existing brand materials?
Competition & Inspiration What do you like about your competitors' designs?
What DON'T you like about competitor designs?
Share 2-3 websites/apps you LOVE (any industry)
Design elements you LOVE
Design elements you HATE
Communication & Content Style These questions help designers understand how text and content should feel
How does your brand communicate? Select communication style Formal & Professional (corporate, legal, financial) Friendly & Approachable (conversational, warm) Playful & Fun (casual, energetic, youthful) Authoritative & Expert (educational, trustworthy) Luxurious & Refined (elegant, sophisticated, premium) Bold & Disruptive (innovative, edgy, startup-vibe)
What industry/sector is this for? Select industry Technology / SaaS Finance / Banking Healthcare / Medical E-commerce / Retail Education / Learning Creative / Agency / Design Food / Restaurant / Hospitality Fitness / Wellness / Health Legal / Consulting / Professional Services Entertainment / Media Non-profit / Charity Real Estate / Property Other
What kind of content will dominate? Select content type Long-form reading (articles, documentation, stories) Data & Numbers (dashboards, analytics, reports) Marketing & Headlines (landing pages, ads, promotions) Product Catalog (listings, descriptions, specs) Forms & User Input (applications, surveys, checkout) Visual Portfolio (images, videos, galleries) Mixed / Balanced content
How will users consume content? Select reading behavior Quick scan (users skim for key info, headlines matter) Careful reading (users read thoroughly, long sessions) Action-oriented (users want to complete tasks fast) Browsing & Exploring (leisurely, discovery mode) Reference & Lookup (finding specific information)
What impression should headlines and titles make?
Layout & Visual Style How should content be organized? Select layout preference Everything on one page (keep scrolling) Separate pages with navigation Grid/Cards (like Pinterest) Creative & Asymmetric Card-based (like social media feeds) With navigation sidebar Big fullscreen sections
How much content per screen? Select visual density Minimal - lots of breathing room, one thing at a time Balanced - comfortable mix Dense - pack in more information
What type of visuals? Select visual style Real photos (professional photography) Custom illustrations/drawings Simple icons & graphics 3D graphics & renders Mix of photos & illustrations Minimal (mostly text) Stock photos are fine
How much movement & interaction?
User Experience Where will people use this most? Select primary device Mostly on phones Mostly on computers Equal mix (phones, tablets, computers) Primarily tablets
What's the FIRST thing users should see/do?
What are the main actions users will take?
What builds trust with your audience?
Any special accessibility needs?