Answer simple questions about your project and generate a professional design brief designers can work from immediately. Free PDF export, no sign-up.
Work through plain-English questions about your brand, target audience, visual preferences, and design goals. Helper text explains what to include at each step.
Share colour preferences, typography ideas, examples of sites you like, and any specific interactions you want. The more detail, the better the designers' first draft.
The tool formats your answers into a professional design brief with structured sections and clear headings — ready to share with any designer or agency.
Attach the PDF to Upwork or Fiverr listings, email it to agencies, or include it in RFP documents. Designers give more accurate quotes and better first drafts.
Communicate your visual vision clearly even with no design background. Stop designers guessing what you want and reduce revision rounds before you see something you love.
Document brand standards for new web projects in a structured format. Ensure consistency across all design work by giving every designer a single reference document.
Communicate your brand vision to design hires or contractors. A brief makes onboarding faster and maintains visual consistency as the team grows.
A design brief is a document that defines the visual and interaction goals for a project. It covers brand guidelines, colour palettes, typography preferences, layout requirements, user flow notes, and examples of sites you like. It gives designers a clear reference so their work aligns with your vision from the first draft.
No. The form asks plain-English questions like 'What feeling should your website give visitors?' and 'Are there any websites whose style you like?'. You do not need to know design terminology — just describe what you want in your own words and the tool formats it professionally.
Yes. The PDF is designed to be shared directly with any designer or agency. It includes all the information a professional needs to produce accurate mockups and quote confidently. Attaching it to a job posting will attract more specific, higher-quality proposals.
A strong brief covers: brand identity (logo, colours, fonts), target audience, tone of voice, page structure, examples of competitor or inspiration sites, device requirements (mobile-first vs desktop), accessibility needs, and any specific interactions or animations you want.
Yes. The form includes questions about device priorities (mobile-first, desktop-first, or equal), responsive layout preferences, and mobile-specific interaction requirements. Designers need this context before they start any mockups.
The PDF includes a light branded watermark. It does not obscure any content and helps identify the document origin if shared widely.
Install as a standalone app. AI models are downloaded after install so it works fully offline.
I build pixel-perfect websites from design briefs like yours. Let's discuss your vision.
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